5 E-Mail Subject Line Tips to Increase Your Open Rates
There are usually a legion of unread e-mails in almost everybody's inbox. Nobody, including you, really cares about them unless and until they become a hindrance for other incoming
But, when does this become a matter of concern? It bothers when you skip an important message or the e-mails you send to others get a similar treatment. According to technology market research, it is easy to disregard a message or a mail based on its subject line. In fact, 33% recipients decide whether or not to open a mail based on the subject line.
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So, if you do not want to get your emails dumped in trash, craft enticing and effective subject line for the emails you send. This will ensure that the content of your emails gets clicked, opened and read.
Here are a few tips that can increase your chances of being read and will up the open rate of your emails.
1. Choose clear subject lines: Let your creativity take a back seat when you write down a subject line for your email. Pick short and clear subject line for your e-mail. According to a research of AWeber Communications, clear and to the point subject lines have 54.1% more chance of being clicked. A catchy or a clever subject line may get your message opened once, but the disappointment from the very first experience may compel the recipient of your emails to delete your e-mail as soon as he gets it the next time to prevent wasting his time.
2. Write short subject lines: Do you remember the lesson from your grammar teacher to write short and crisp subject lines when you practiced letter writing or application writing back in school? That holds true with the subject line of an email as well. Make sure you do not exceed the word limit of 50 words while writing a subject line. Don't worry; you have an entire text body to express yourself. The subject line is meant only to give the receiver an insight into the mail, not the entire message needs to be mentioned in it.
3. Use numbers: It is easier for a human brain to process numbers . You can use this fact and include digits in your subject line to grab the attention of readers. Numbers in the subject line also give the receiver an idea about how much time will it take for him or her to go through your email. For instance: I often click on emails from Pinterest, a content sharing website, as they read as, 'top 8 pins trending this week from art and craft'. Also, in this age of data, hard numbers add credibility to your email.
4. Don't make recipients feel cheated: Never make the recipients feel ditched with your subject line by mentioning something which has nothing to do with the body of your email. Do not turn it into click bait and play with the trust of your recipients. Instead, do tell them what is inside the email. This will definitely up your click rate and decrease your unsubscribe rate. (Also Read: 3 Best Ways To Show Employees They're Appreciated)
5. Steer clear from questions: Whenever you shoot an email to someone, either time it right so that the concerned person would be free to reply to your queries or avoid posting your query in the subject line itself. A working professional is often burdened with a string of emails popping up his computer screen. Your query will only make him feel overburdened and in response he will choose to ignore the email instead of replying to it. To get a reply and prevent your email from going to trash instantly, avoid posting your questions in the subject line itself.
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Image Credits: Pinterest