Please Try again!
Here is Why You Shouldn't Get Too Excited About the Amazon Great Indian Sale

Here is Why You Shouldn't Get Too Excited About the Amazon Great Indian Sale

'Sales' are retailers' way of moving out old and unsold goods to clear their warehouses. We all know that. However, because to heavy marketing and higher discounts offered in sales held in past, have convinced us that there will be massive price drops every time an online marketplace holds a mega sale. It is certainly not true this time with regard to Amazon's 'Great Indian Sale', being conducted from 20th to 22nd of January 2017. Here are the reasons why you might want to stay away from the marketing buzz of these mega sales.

Like many of you out there, I am a regular 'window shopper' at sites like Amazon, Flipkart and Snapdeal. And ever since I decided to upgrade my 'Instagram game' , I have been keeping eyes on prices of certain cameras like Canon EOS 1200. Along with that, I kept monitoring prices of some watches which I intend to buy as a gift to a loved one, and few smartphones including the new One Plus 3T, after I finally lost patience with the 16Gb storage of my iPhone 6.

(Find Out Why Do 16 GB iPhones Have Only 12 GB Available Storage Space Here )

When the news of the Great Indian Sale came, I was very excited as I thought I could finally buy the One Plus 3T which was priced at Rs. 29,999. Sadly, the excitement didn't last longer after the press release for the Great Indian Sale arrived in which One Plus 3T was listed as one of the devices to be sold at a discounted price, which was Rs.29,999.

I felt confused for a moment. Even concluded that my memory might be false and the 29K price may be after all the Great Indian Sale discount price. In order to clarify my own mistake, I installed a Chrome extension called BuyHatke. The extension displays prices of a particular product for last few months on a particular site, including every variation it had. And when I used the extension on One Plus 3T here is what I found.

There hasn't been any change in the price of One Plus 3T in the whole of December and January, which was Rs.29,999. If there is no difference in the selling price of a product then how can it be claimed as Great Indian Sale discount?

I was more curious, so I decided to check the previous prices of some of the gadgets featured on the Great Indian Sale page. Shockingly, for the majority of the gadgets, the discount already existed for months or had a similar price drop in last few weeks. This is true with in the case of the iPhone 5S, Moto G4 Plus, Canon EOS 1200, 32-inch Samsung LED television, and more.

However, this doesn't mean there weren't any new discounts at all, the Lenovo Z2 Plus and Zuk Z1 had significant price drops, so do some other entry to mid- level phones. One may even point out the massive price drops in Xbox consoles. Sadly, the Xbox deals are only for Amazon Prime members. Apart from that, the Prime members are provided with a 30-minute early access to all other deals, making one wonder what these mega sales means to non-Prime subscribers?

Let me be clear, I am not stating that these mega sales are scams or lies. There may be many more products with real discounts that weren't mentioned in the press release or in advertisements. Of course, some may even point fingers at the reliability of the Chrome extension I used. The extension was used only to supplement my own recollection of the prices of the gadgets I have been tracking for many months.

We have mentioned the effect of countdowns on the human brain before. These mega sales and flash sales are a way to trick you into making impulse buys over thoroughly analyzed and well-thought purchases. They will say the clock is ticking, so pay up now and think about it later. However, if there is anything I have learned by observing these sites, it is the fact that these discounts have happened before and will happen again. So think twice before you fall for it.

Contribute to LifeHacker

Write for Us

Subscribe for latest stories