The Best Lengths To Get More Attention To Your Tweets And Facebook Posts
When it comes to social networks, you want your messages to be read by as many people as possible, and get the maximum clicks on links you post. While there is no hard science on the ideal length of tweets or posts to get this effect, there have been some studies and analyses that can help.
The first step is to actually ignore the character count restriction imposed by the social network. This matters more with Twitter's 140-character limit than Facebook, which can accommodate up to 63,206 characters.
"Focusing on character-counts or word-limits can have a negative effect, though, when we start to squeeze in as much as we can fit. However, shorter posts actually get more engagement, on average," says Belle Beth Cooper of Buffer.
Instead, she advises that on Twitter, if you aren't sharing a link, it's best to restrict your tweet to less than 1000 characters. It's like to get 17 percent more engagement that way.
If you are including a link, tweets between 120 and 130 characters offer the highest clickthrough rates.
Despite Facebook's high character count, brevity is still rewarded more. "Keeping your posts below 250 characters can get you 60 percent more engagement than you might otherwise see. You can even get up to 66 percent more engagement if you cut it down to less than 80 characters. Regarding Facebook statistics we've found that the above changes especially were quite recent so it's easy to keep to the old patterns," Cooper says.And yeah, if you are going to be using hashtags, restrict yourself to two -- any more and your engagement can drop by up to 21 percent.