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I am Rahul Singh, CEO of The Beer Cafe and This is How I Work
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I am Rahul Singh, CEO of The Beer Cafe and This is How I Work

While the beverage industry was still figuring out the world of mixology, entrepreneur Rahul Singh said cheers to mixing cafe culture in India with Beer and thus founded the Beer Cafe in 2012. From starting with just five outlets in the first year, the cafe has today grown to 40, across 12 cities, making it the largest alco-beverage chain in India.


"While whisky remains India's preferred choice for a drink, the millennials weren't drinking it. They were having beer, the third-most consumed beverage in the world. So, I just merged the two—beer and cafe," says Rahul Singh, CEO and Founder of The Beer Cafe and this is how he works.

Location : Gurugram
Current Gig : Founder & CEO, The Beer Cafe
One word that best describes how you work : Inspire
Current mobile device : Samsung S8
Current computer : Mac Book Air


First of all, tell us a little about your background and how you got to where you are today.
I chose to be in the textile field and did my Engineering in textiles. It took 20 years of working as a professional in lifestyle and sportswear companies to realize that I am destined to be an entrepreneur. I strongly believe that destiny is not a matter of chance; it is a matter of choice. It was quite a journey from being the sole licensee of the Greg Norman Collection in India to launching GOLFWORX- India's first Indoor Golf concept club where patrons could play, browse the pro-shop and unwind at a 200 seater fine dining restaurant with an exclusive malt and cigar.

I had noticed during my Golfworx days that it was difficult to put together a competitive event as guests would pull out, but when it came to launching a new malt or cigar, we had gatecrashers. It was easy to figure that, in India, sport is a great business, but alco-beverages work even better. I had two choices when it came to beverages: Hot or cold. Hot had the established coffee and tea chains, so I chose cold. As I mentioned earlier, the millennials were having beer, the third-most consumed beverage in the world. So, I just merged the two—beer and cafe.


What is the current project you are involved in?
Creating a food delivery vertical which provides the right grub partner for the booze at home.

What are you currently reading? A novel, comic book, website, magazine? Or what's something you'd recommend?
"Pour Your Heart Out" by Howard Schultz is inspirational. It's the bible I refer to and recommend.

What apps, software, or tools can't you live without?
I can live without any tech, but if I have to list out the essentials for work and home - they would be the Calendar, Evernote, Alexa, fitness watch, Whatsapp, Safety gear for my bike and the Macbook.

Work smart or work hard, what's your style of working?
An awesome worker who works hard the smart way.

What's your best time-saving shortcut or life hack?
Frequent small vacations to recharge batteries.

Besides your phone and computer, what are your go-to gadgets?
S8 for its Samsung pay platform so I don't have to ever carry a wallet. Alexa for on demand music at home and work. Gear watch for tracking fitness levels.

What everyday thing are you better at than everyone else? What's your secret?
Not fair to compare, as everybody is good at something or the other. My secret sauce lies in working hard and partying harder. I can multi-task very efficiently.

How do you recharge? What do you do when you want to forget about work?
Strictly no work on Weekends , Bike rides and family vacations.

What's your sleep routine like? Are you a night owl or early-riser?
I sleep well, 8 hours every night. Early riser on weekdays and Easy riser on weekends.

(Also read: I Am Nitin Kulkarni, Director, Corporate Affairs, Mars International (Pedigree), And This Is How I Work )

What is your fitness hack when you are too busy to workout?
It's rather rare for me to miss out on the fitness regime. It usually happens when am travelling, but I make sure that I compensate for that. So I try and hit the pool, walk around a lot or sometimes try ditching the elevator by opting for stairs instead. Also, at work I eat a light meals which includes seasonal fruits & nuts and a special concoction of buttermilk

What's the best advice you've ever received?
From my dad. Be Healthy, Be Busy and Be Content.

What do you listen to while you work?
Beer Cafe's own Radio station. It plays through the day.

Are there any insights or advice you would like to share with our readers who have just started out their entre-journey?
  • Instead of simply providing "improved" versions of existing products, focus on addressing unmet customer needs. The former approach will likely kill your venture, because products die, but customer needs persist.
  • The point is not to make a better mousetrap, but to find the best way to get rid of the mouse. Find the gap and create a unique offering to cater to that audience.
  • Do what you enjoy and remember, it's all about customers. Factor in customer feedback.
  • Build a rock solid reputation and project a positive business image.
  • Design your workspace for success and have a passionate team.
  • Follow the rule of 3 R's - rigor, rigor, rigor
(Also read: I Am Pankaj Vermani, CEO Of Clovia And This Is How I Work )

The How I Work series asks heroes, experts, and flat-out productive people to share their shortcuts, workspaces, routines, and more. Have someone you want to see featured, or questions you think we should ask? Email Ishita.

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