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I am Samar Singla, Founder & CEO of Jugnoo, and This is How I Work
How I Work

I am Samar Singla, Founder & CEO of Jugnoo, and This is How I Work

He 'experimented' with the idea of developing an app to book autos (three wheelers) to hop from one science fest to another within a huge college campus in 2014, and his dexterous deed propelled into a global business worth Rs 52 crores within three years. Samar Singla, CEO & Founder of Jugnoo, deep dived into the space of hyperlocal commerce in India with two golden rules - be a smart worker in life and if you fail, fail fast and get back on track. Jugnoo has a unique business model, wherein it charges a 10 per cent commission from the earnings of auto drivers rather than owning their vehicles and paying them a monthly fee. In an exclusive interview, Chandigarh-based Samar shares how he works.

Location : Chandigarh
Current Gig : CEO & Founder - Jugnoo
One word that best describes how you work : Chaotic
Current mobile device : iPhone 7
Current computer : MacBook


Tell us about your journey and how did you get where you have?

I worked as a researcher at IBM and CERN to understand the dynamics in technology before venturing out as an entrepreneur. I started Click Labs - a SaaS based technology service provider in 2011, followed by Jugnoo in 2014. I feel technology has the ability to solve a lot of problems in our everyday lives such as daily commute, grocery shopping etc. I adopt a focused approach and try to solve one problem at a time. As a country, we have been long ready to embrace technological advancements and the time feels right to leverage the opportunity. Therefore, every venture that I undertake with my team, aims to unravel the complex processes of businesses using technology.

Jugnoo is our biggest platform that started as an experiment in 2014 during a college fest. It soon turned into a great opportunity with huge market potential. Before starting Jugnoo, the utilization of auto rickshaws was only 30% in our country and we are constantly trying to bring it up to 70%. Our consistent approach has been to focus on bringing structure to this sector of transportation and work smart, fast, and hard to become the leading player in on-demand hyperlocal commerce. I'd like to believe it has worked out well for us so far!


What apps/software/tools can't you live without?

For communication at work and outside of it, I frequently use WorkChat Messenger and Whatsapp. Additionally, I use Feedly for all the latest updates and Wynk for music. And at the risk of not sounding too modest, I use Jugnoo app for all my daily needs including groceries, occasional commute, and ordering food from restaurants.

What's your workspace setup like?

My workspace isn't the most organised setup you'd imagine. Instead, it is usually chaotic, and things that I most frequently use such as desktop, phone and notepad lie scattered on my desk. For the ease of accessibility, my workspace is located centrally in our office building, and has glass doors and windows. This helps in open communication as I can be reached out by anyone easily.

What's your best time-saving shortcut/life hack?

My best life hack would be sleeping in a plane and managing my time perfectly while I travel. Also, I pack light and keep my travel bag ready for frequent travel. (Also Read: I Am Nitin Saluja, Founder & CEO Of Chaayos, And This Is How I Work )

What's your favorite to-do list manager?

There is a lot on my plate and for this, the best to-do list manager is Trello. I have numerous lists on my Trello board with all agendas listed clearly, which keep me updated on my latest tasks and deadlines.

Besides your phone and computer, what gadget can't you live without and why?

I have recently developed a passion for shooting and pursue it as a sport. So, pistol is one thing I cannot live without.

What everyday thing are you better at than everyone else?

I have the superpower of taking short 15 minute power naps anywhere, anytime. Power naps are great energizers and I am a very calculated sleeper. (Also Read: I Am Sujayath Ali, CEO Of Voonik, And This Is How I Work )

How do you recharge? What do you do when you want to forget about work?

Spending some quality time with my daughter is a real energy booster for me.

What's your fitness and sleep routine like?

I sleep for 8 hours a day, and follow a healthy diet. I also try to run 20 kms in a week.

What are you currently reading?

The last book I read was Hard Things About Hard Things by Ben Horowitz.

What's the best advice you've ever received?

My mother always said, 'Be honest, it keeps things simple'. I follow it religiously and say what's true rather than being politically correct all the time. It may lead to some unrest, but it has always been beneficial and worked out perfectly for me in long run.

Is there anything else you'd like to add for our readers?

Working smart and learning from mistakes quickly are two things I strongly abide by. All of us are prone to making mistakes and it's alright. What is important is to understand what is working for us and what is not quickly, both in personal and professional life.

Thinking about outcomes puts a lot of fear in me and at times, results in lack of focus. I advise people to not to give up easily, come out of their comfort zones and keep trying despite failures. The idea is - the more you try, the more you learn and grow.

(Also Read: How To Navigate Office Etiquette On Slack )


The How I Work series asks heroes, experts, and flat-out productive people to share their shortcuts, workspaces, routines, and more. Have someone you want to see featured, or questions you think we should ask? Email Ishita.

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