Your LinkedIn profile summary is more important than you may think. In fact, recruiters consider it the most important section of your profile, according to LinkedIn. "Use it as an opportunity to talk about your experience, motivations, interests and skills," says Suzy Welch, best-selling author, and journalist.
Consider summary as your only opportunity to express your personality and voice and ideally, it should be written in the first person. It should a brief snapshot of who you are and what your experience is, and importantly the best place to explain the gap in your work history.
Your location is a very important factor when it comes to getting noticed in LinkedIn. "Recruiters screen by location," Welch says. "Leaving your location off leaves you out of the running for a lot of jobs." By adding your current location, which can be your city or metro area to your profile, you are boosting your chances of your profile being seen by 23 times.
This may sound very much elementary. However, each week more than 300,000 people search LinkedIn profiles by industry specifically. By listing the industry, you work in, or the one you want to get into, you are making sure that your profile comes up when a recruiter search.
Your skills add value to you, from a recruiter's perspective. Ideally, you should be listing your technical skills. However, if you have many soft skills, then don't hesitate to add them as well. It is always better to include five or more skills to showcase your different talents.
According to LinkedIn, profiles that include photos are 21 times more likely to be viewed than those without one. They are also 9 times more likely to receive connection requests. According to LinkedIn career expert, Nicole Williams, “You’re seven times more likely to have your profile viewed if you have a picture.”
Make sure your LinkedIn photo is professional looking and one that best represents you. Avoid ones that are poorly cropped and have low-resolution. Also, exclude photos with another person or a pet.