How to Tackle Personal Branding When You're an Introvert
I had just finished a talk at a leading technology company when an engineer approached me. "I liked your ideas about
This post originally appeared on Harvard Business Review .
Despite the common misperception that all
Conference organizers and attendees will often ask you to join them for dinner the evening before, or cocktails afterward. Rationally, it's a win-win: they perceive more value because they get to interact with you personally, and you can make interesting business connections and learn tidbits about attendees that allow you to personalize your talk. For those good reasons, I'll often say
It's true that many of the best ways to establish your brand
Over time, I've learned "when to say when" and graciously call it an evening. But for many introverts, it's a tough balance. One executive at a large consulting firm once asked me how she could be truly authentic in her dealings with others, given how uncomfortable she was when it came to networking; she worried she'd have to put on a smiley, hypersocial facade. Yet I'm convinced it's possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies.
Use Social Media
First, social media may actually be an area where introverts
Become a Connector
Next, with a little strategy and effort, you can become a connector one person at a time. A friend of mine used to work at a large research hospital; it was a sprawling institution with countless divisions and initiatives. She made a simple commitment: each week, she'd ask a person from a different office or department to lunch. Often, she'd meet them initially at company meetings or through project work; if the suggestion to have lunch together didn't arise naturally, she'd tell them about her project, and they were almost always intrigued enough to join her.
Within a few months, she had begun to build a robust network inside her organization-on her own, quiet terms (
Susan Cain herself told HBR
that we ought to "be figuring out ways where people can kind of pick and choose their environments, and then be at their best.") My friend's "lunch initiative" exemplifies the research of
Introverts can also use subtle cues to establish their personal brand. As well-known psychologist Robert Cialdini told me during an interview for my book
, simply placing diplomas or awards on your office walls can help reinforce your expertise to others. (Cialdini saw this powerful effect in action at an Arizona hospital he advised; exercise compliance increased 32% almost immediately after the
Use Your Downtime
Finally, use your downtime strategically. You're likely to need more "thinking time," as introvert and former
Campbell Soup Company CEO Doug Conant advised
in an HBR post. So while the extroverts may be schmoozing with colleagues after work, you can ensure you're being productive while you recharge by reading industry journals or thinking creatively about your company and your career. (Introverts often do their best
thinking on their own
In popular imagination, personal branding is often equated with high-octane, flesh-pressing showmanship. But there are other, sometimes better, ways you can define yourself and your reputation. Taking the time to reflect and be thoughtful about how you'd like to be seen and then living that out through your writing and your interpersonal relationships (and even your decor) is a powerful way to ensure you're seen as the leader you are.
Personal Branding for Introverts | Harvard Business Review
is a strategy consultant and speaker for clients such as Google,