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Whole Foods Prices Will Drop Next Week After its Purchase by Amazon
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Whole Foods Prices Will Drop Next Week After its Purchase by Amazon

Jaime Green, Gawker Media

Photo: Robert Couse-Baker

Amazon's purchase of Whole Foods was approved this week by the FTC-faster and more smoothly than anyone expected such a massive deal to go through-and the acquisition will close this Monday, August 29. And that very day, some prices at Whole Foods are going to drop.

Specifically, Amazon is looking to reduce the price of organic foods including bananas, avocado, kale, and salmon, MarketWatch reports, noting in a statement that the goal is to "make organic food more affordable for everyone."

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Besides the newly lowered prices, one of the great secrets of Whole Foods is that their store-brand staples, especially from the 365 Everyday Value line, have always been a good deal, but according to Apartment Therapy :

Items flagged for lower prices include Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and more.

The Verge reports that additional future changes will include offering 365 Everyday Value products through Amazon.com, and that Prime will replace Whole Foods' current customer loyalty program.

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If you're a regular enough Whole Foods shopper, this could change the calculus for shelling out $99/year for Amazon Prime, as the company has promised "special savings and in-store benefits" for members once Prime is fully integrated into the Whole Foods system.

And we'll end here because all of the avocado toast and "more like half paycheck" jokes have already been made.

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